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There was a group of data, said Chinese consumers, 75 percent are impulse purchases, and only 25% are planning to purchase, subject to on-site customer sales environment, display showcase, promotional activities, the impact of the level of service , among other factors, therefore, By pulling the holiday promotions to promote sales of products, methods or techniques are often used in many flooring companies.

However, with the emergence of large and small flooring brands, flooring companies in the promotion of innovation is very difficult to make any tricks to, which led to a lot of flooring companies do promotions every year, the cost did not spend less, but the effect is very poor, even & ldquo; losing money earned crying & rdquo; has. So, how to do it effectively promotional floor? The key is to build sales floor differentiation. Promotional species differences

Broad promotion, at least include regular promotions, staff promotion, advertising, public relations, this four. Promotional mix can be done, but do not stereotyped. When competitors are doing regular buy gifts, special, we might as well do community promotion, professional staff to do the promotion, use this one to one communication, increasing the chances of selling the site. When competitors also do regular promotions, promotional staff, we can do this while, through widely advertised, and increase customer awareness of the product, improve customer loyalty to their brand, traction or Guidelines customers come to buy, of course, can also be released in some media advertising, pioneering buy customers, or some special customers, such as government agencies, institutions, and so on. When a competitor in the promotion of design, more emphasis on commercialization, we might do some charity, donations and some other public welfare activities, improving flooring business reputation, but also establish a corporate social responsibility image, and thus invisible Among enhance customer brand of goodwill to the , touched a chord with customers weak to better attract customers to buy yet.